Countries are dealing with Covid 19 and the world is holding its’ collective breathe to see what happens next. The reality is that we don’t know what the new normal will be. The present crisis is a time for brands that create video content to stop and think for a moment. Ask yourself what kind of customer video content do I need to create next? Read more
“The secret of success is constancy to purpose.”
Benjamin Disraeli
Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more
“Many a small thing has been made large by the right kind of advertising.”
Mark Twain
A personal brand helps you shine in a world where there is so much competition for attention. Nothing helps build a personal brand better than a strong personal story. Read more
“If you would take, you must first give, this is the beginning of intelligence.”
Lao Tzu
Putting your customer at the center of your marketing means they become the hero in your storytelling. So instead about talking about being a customer centric brand you become a customer centric brand. Read more
“The only source of knowledge is experience.”
Albert Einstein
Online videos have now become the “De Facto” standard for information sharing in a mobile era. This means we need to improve the way we tell our video stories and this can be achieved by creating customer driven video content. Read more
“No problem can be solved from the same level of consciousness that created it. “
Albert Einstein
The stories we tell are one of the most powerful marketing tools we have today. It is what differentiates the best of online marketing from the worst of digital marketing. Read more
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
Jack Welch
A brand vision is the driving force behind every successful video. The success of your video depends on how well your production team understands and relates to your vision for the video. Read more
“We have two ears and one mouth so that we can listen twice as much as we speak.”
Epictetus
What your customers are saying and thinking about your brand provides key marketing information for future decisions. Historically this was difficult information for marketers to get hold of. Read more
“The customer experience is the next competitive battleground. “
Jerry Gregoire
One of the best sources of inspiration for your video content is your FAQ. When you turn your FAQ into a Video FAQ database you create an incredible additional reference source for your customer. Read more
“For every complex problem there is an answer that is clear, simple, and wrong.”
L. Mencken
Brands love video content because their audiences appreciate the way it is easy to access and watch. However to get your audience watching your content you need to give them something worth watching. Read more