Videos are a great way to market your brand. They have the impact of a visual medium that instantly gets an audiences attention. They do however need to be relevant. The key to relevance is to provide audience value. Read more
Tag Archives: educate
Why Your Story Should Give Your Audience Added Value
“There’s a way to do it better – find it. “
Thomas A. Edison
Making your brand story stand out from the crowd can be challenging for your average brand storyteller. What is it about your story that will capture your audience’s attention? One way to do this is to give your audience an added value experience. Read more
7 Reasons People Will Want To Watch Your Videos
“The true sign of intelligence is not knowledge but imagination. “
Albert Einstein
I think the key to getting an audience to want to watch your videos lies in unleashing your imagination. Think about how you can tap into their emotions and get them to react. Read more
Why You Need To Entertain Your Video Audience
With so much video now freely available online it is hard to capture your audiences attention. One of the ways to stand out from the crowd is to entertain your audience. Read more
What Makes Your Audience Share Your Story?
“When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can.”
Jay Oatway
Sharing your story is one of the most effective ways of sharing your message with the world. Your audience are conditioned from childhood to learn about life through the stories they are told. Read more
5 Ways To Encourage Your Audience To Share Your Stories
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.”
Jimmy Neil Smith
Stories are the way we share great ideas and new insights. Brands already know stories are a way of engaging their audiences. Great brand stories are widely shared but can be difficult to tell. Read more
5 Ways to Create an Outstanding Brand Story
“People think that stories are shaped by people. In fact it’s the other way around …”
Terry Pratchett
The idea of creating an outstanding brand story is an alluring concept. We know the more memorable and engaging a brand story can be the more successful it will be. Read more