The main question to ask yourself about your next video project is what will your audience be feeling when watching your video. This matters because we are emotional beings. We make choices based on how we feel at a particular moment in time. When watching a brand video we are continuously reacting to it on an emotional basis. Read more
As the year ends I have reviewed the 2019 brand videos that I have enjoyed and learned from. I know any list of this nature is completely subjective and you probably have your own top 2019 brand videos. Read more
With so many social media platforms and video hosting sites available there is an absolute glut of mediocre brand videos. I often wonder do brands just have some bland template they follow when creating videos. Most of these videos have little impact on the audience they are trying to impress. That is why I have decided to list my favourite video tips. Read more
I have listened to well over 400 speeches since I joined toastmasters and what I have learned is that speech preparation matters. It is what separates the average speech from a great speech. It is obvious who has prepared their speech and who is just winging it. A well prepared speech challenges the listener to take on a new viewpoint or embrace an old one. Read more
An inspirational brand story will always get and keep the attention of your audience. The reason inspirational storytelling is so effective is because it often forms an emotional connection with your audience. As a brand you may often find it difficult to to get inspiration for these kind of brand stories. I have found using your brand vision as a story source often provides inspirational stories. Read more
Video marketing is about using video to market your product or service. It is not enough to generate video content it needs to be part of a video strategy that helps you achieve your goals. Read more
Why Should You Tell Your Personal Story?
“If you wish to be a writer, write.”
Epictetus
There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more
“A lie can travel half way around the world while the truth is putting on its shoes.”
Charles Spurgeon
The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more
“No man is rich enough to buy back his past.”
Oscar Wilde
As Oscar Wilde once said nobody can buy back his or her past. The past is only a distant memory however brand storytellers can evoke a sense of the past by using nostalgia in their storytelling. Read more
“All the forces in the world are not so powerful as an idea whose time has come. “
Victor Hugo
It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more