Every year I write a blog about some of my favourite seasonal videos and what they can teach us about storytelling.This year has been remarkable and different by any standard. The 2020 seasonal videos reflect the nature of the year. They reflect the importance of the simple things like family and community more so than any other year. Read more
“Is there anyone so wise as to learn by the experience of others?
Voltaire
This is the time of the year that brands roll out their seasonal offerings on this side of the Atlantic. Christmas storytelling is all about connecting with your audience on an emotional basis. Read more
“Christmas is a season not only of rejoicing but of reflection.”
Winston Churchill
Every year we wait expectantly to see what advertising treats the big brands will delight us with for Christmas. They rarely disappoint and this year is no exception. Read more