The best brand videos give rather than take. They make it worth the the viewer’s time spent in watching them by creating customer value. Read more
Tag Archives: Social Media
My Favourite Video Tips For Creating Brand Videos Of Substance
With so many social media platforms and video hosting sites available there is an absolute glut of mediocre brand videos. I often wonder do brands just have some bland template they follow when creating videos. Most of these videos have little impact on the audience they are trying to impress. That is why I have decided to list my favourite video tips. Read more
10 Video Marketing Tips On How To Succeed With Your Brand Video
Why you need video marketing?
Video marketing is about using video to market your product or service. It is not enough to generate video content it needs to be part of a video strategy that helps you achieve your goals. Read more
7 Top Tips For Creating A Stand Out Live Streaming Session
“Tell me and I forget. Teach me and I remember. Involve me and I learn.”
Benjamin Franklin
Creating a regular live streaming session is a great way to interact with your audience. It means you have the benefit of real-time interaction, which allows you to get to heart of what matters to your audience. Read more
Understanding Your Audience Is The Key To A Successful Video Strategy
“No problem can withstand the assault of sustained thinking. “
Voltaire
Video projects often start with an idea, and thereafter the marketing team are “chasing their tails” trying to make the video fit into their marketing strategy. It is an understandable approach because the idea is often triggered by something a team member sees or reads and thinks that will work for their brand. However the more effective way to create a video is to start by understanding your audience. Read more
Why Your Brand Should Embrace Creative Storytelling
“Hell, there are no rules here – we’re trying to accomplish something.”
Thomas A. Edison
It is a long time since John Gutenberg invented his printing press and revolutionized the way we tell stories. The development of technology since then has meant we have an unprecedented arsenal of storytelling tools. Read more
7 Tips To Help You Understand Your Video Audience
“To know what you know and what you do not know, that is true knowledge.”
Confucius
Video content needs to resonate with your video audience. This is unlikely to happen if the video producer fails to understand what their audience wants. The best way to understand your audience is to do some research on them. Read more
Knowing Your Audience Is The First Rule Of Storytelling
“The noblest pleasure is the joy of understanding.”
Leonardo da Vinci
How can you expect to relate to an audience without first knowing your audience. You need to understand who your audience is and what is important to them to make them care about your story. Read more
Why Social Media Monitoring Benefits Your Customer
“We have two ears and one mouth so that we can listen twice as much as we speak.”
Epictetus
What your customers are saying and thinking about your brand provides key marketing information for future decisions. Historically this was difficult information for marketers to get hold of. Read more
How To Tell Stories That Matter
“The beginning is the most important part of the work. “
Plato
Brands need to tell stories more than they need to advertise. Audiences want to be engaged by brands not just be another sales statistic. Read more