“The true sign of intelligence is not knowledge but imagination. “
Albert Einstein
I think the key to getting an audience to want to watch your videos lies in unleashing your imagination. Think about how you can tap into their emotions and get them to react. Read more
“The essence of strategy is that you must set limits on what you’re trying to accomplish.”
Michael Porter
All journeys may start with a simple step however they usually end better if you know where you are going first. It is the same when creating video content you first need to know what you are trying to achieve. Read more
Live video is currently very popular with your audience liking it for 2 reasons. Firstly it is giving them a “live” insight Read more
“Spring is nature’s way of saying, ‘Let’s party!’ “
Robin Williams
Spring is a great time of year when we welcome new life and look forward to the warmer weather the summer promises. I use this time to start a social media spring clean. Read more
“The power of social media is it forces necessary change. “
Erik Qualman
Sales drive the bottom line for all businesses. It is thus a paradox that social media is all about building a network of like-minded connections that belong to the same tribe. Users do not go on social media so they can be bombarded with sales pitches. Brands that think social media networks are just another place to practice their selling techniques will have little success. Read more
“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”
Pierre Omidyar
Video content needs to do something special to be ahead of the pack, it needs to inspire change. Otherwise it is going to be drowned in the ever-increasing sea of average video content. Read more
“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.”
Don Crowther
Contrary to popular myth videos rarely promote themselves. The idea of creating the viral video that will market itself is akin to using a “winning the lottery” strategy for marketing. Read more
“Your most unhappy customers are your greatest source of learning.”
Bill Gates
Having an effective content marketing strategy means you have to deliver quality content. As content publishers you are often asking what should you publish? Where should you publish? What social media channels should you use? Read more
You need to create ridiculously good content – content that is useful, enjoyable and inspired.
Ann Handley
Most audiences want to know how your content helps them. What they are looking for is simply excellent customer service. They need to know your content was created to meet their needs not yours. Read more
What does your ideal audience need to experience, be aware of or believe, in order to want or need your product?
Amy Porterfield
We are bombarded on a daily basis by all types of video content. To create a successful video marketing strategy you need to be doing something unique to make your video content appeal to your audience?
One of the ways of ensuring a successful video marketing strategy is by putting your audience at the centre of the process. Read more