Tag Archives: story

5 Tips On How To Be A Consistent Storyteller With Your Brand Story

 

 

What Is A Consistent Storyteller?

 

A consistent storyteller tells a story that accurately reflects a brands core values and purpose. Every time you hear a story from that brand you instantly recognize which brand is telling you that story and more importantly you engage with it. Read more

5 Creative Ideas For Your Next Brand Video

creative ideas

 

Why Creative Ideas Can Be Hard To Come By?

“If there is no struggle, there is no progress.”

Frederick Douglass

Creative ideas are, by their very nature elusive, if creativity was easy everyone would be doing it. This is not the case so you need to put effort into getting new ideas for your videos, but as Frederick Douglas said without struggle there is no progress. The conventional wisdom is that creativity can be taught and it is skill just like any other. This however takes time and effort and you might need results faster than that. Read more

Why Problem Solving Is At The Heart Of Brand Storytelling

problem solving

 

Problem Solving And Storytelling

 

“A moment’s insight is sometimes worth a life’s experience.”

Oliver Wendell Holmes Senior

 

The best brands tell stories that solve peoples’ problems. Problem solving is the main reason why people ask questions. They have a problem and need help in solving it. Read more

Unique Video Content Will Help Create More Brand Impact

 

“Insanity: doing the same thing over and over again and expecting different results.”

Unknown

 

In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more

5 Tips On How To Tell An Inspirational Brand Story

 

 

“All the forces in the world are not so powerful as an idea whose time has come. “

Victor Hugo

 

It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more

How To Find Your Unique Voice And Make An Impact On Your Audience

 

 

 

“The human voice is the organ of the soul.”

Henry Wadsworth Longfellow

 

 

In a world where we struggle to be heard it is important to find our unique voice. It does not matter whether we want to be hired for that dream job or share a unique insight or convince the world around us to embrace a particular cause. We need to be heard and that is why our voice is so important. Read more

Top 10 Tips For Creating A Stand Out Brand Video

 

 

“Great things are done by a series of small things brought together. “

Vincent Van Gogh

 

With so much competition creating a stand out video can difficult. The trick is to approach this marketing task in a methodical and well-researched manner. Read more

3 Tips On How To Enrich Your Audience With Your Video Content

 

 

“The value of a man should be seen in what he gives and not in what he is able to receive.”

Albert Einstein

 

Brands should be aware their audience view video content through a prism of personal gain. Your audiences are always thinking how video content can enrich their lives. They want to know what will they learn, how will they be entertained or what valuable takeaway does your brand video offer. Read more

Using The KISS Principal Will Make You A Better Storyteller

 

 

 

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Steve Jobs

 

KISS principle is an acronym for Keep It Simple Stupid and was first used by the US Navy in the 1st half of the last century. KISS was a design principal that said you should not over engineer the design. Over the years the principal has stood the test of time and is now used in a variety of situations. Read more

7 Ideas To Create More Engaging Content You Can Use Today

 

 

 

“This world is but a canvas to our imagination.”

Henry David Thoreau

 

 

Today we have unparalleled access to an almost infinite amount of information. Never in the history of the world has information been so freely available. This makes the competition for audiences online very difficult. Read more