Everyday we hear all sorts of stories. Most of these stories barely register with us and we move on with our daily lives. The stories we do remember have a clear message that resonates with us. Read more
Tag Archives: story
What I Have learned About Video Creativity During Lockdown From These Brands
The last couple of months have been both amazing and frightening simultaneously. Nothing like it will probably happen again in our lifetime. The world paused for a few months and as it starts up again I thought this would be a good time to share a few brand videos that got me thinking about what I have learned about video creativity from these videos. Read more
How To Capture Your Audience’s Attention And Keep Your Speech Relevant
Why You Need To Capture Your Audience’s Attention?
It is very hard to capture your audience’s attention when speaking and so easy to loose it. Every speech you make is competing for attention with every random thought your audience is having. Everybody in your audience is continually trying to juggle their busy lives and very few are giving you their undivided attention. This is especially true when the next distraction is only “one click away” Read more
5 Tips On How To Be A Consistent Storyteller With Your Brand Story
What Is A Consistent Storyteller?
A consistent storyteller tells a story that accurately reflects a brands core values and purpose. Every time you hear a story from that brand you instantly recognize which brand is telling you that story and more importantly you engage with it. Read more
5 Creative Ideas For Your Next Brand Video
Why Creative Ideas Can Be Hard To Come By?
“If there is no struggle, there is no progress.”
Frederick Douglass
Creative ideas are, by their very nature elusive, if creativity was easy everyone would be doing it. This is not the case so you need to put effort into getting new ideas for your videos, but as Frederick Douglas said without struggle there is no progress. The conventional wisdom is that creativity can be taught and it is skill just like any other. This however takes time and effort and you might need results faster than that. Read more
Why Problem Solving Is At The Heart Of Brand Storytelling
Problem Solving And Storytelling
“A moment’s insight is sometimes worth a life’s experience.”
Oliver Wendell Holmes Senior
The best brands tell stories that solve peoples’ problems. Problem solving is the main reason why people ask questions. They have a problem and need help in solving it. Read more
Unique Video Content Will Help Create More Brand Impact
“Insanity: doing the same thing over and over again and expecting different results.”
Unknown
In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more
5 Tips On How To Tell An Inspirational Brand Story
“All the forces in the world are not so powerful as an idea whose time has come. “
Victor Hugo
It is not enough for a brand to be able to deliver a better way of doing things; it needs to be able to easily share this idea. One of the best ways of doing this is to tell an inspirational brand story. Read more
How To Find Your Unique Voice And Make An Impact On Your Audience
“The human voice is the organ of the soul.”
Henry Wadsworth Longfellow
In a world where we struggle to be heard it is important to find our unique voice. It does not matter whether we want to be hired for that dream job or share a unique insight or convince the world around us to embrace a particular cause. We need to be heard and that is why our voice is so important. Read more
Top 10 Tips For Creating A Stand Out Brand Video
“Great things are done by a series of small things brought together. “
Vincent Van Gogh
With so much competition creating a stand out video can difficult. The trick is to approach this marketing task in a methodical and well-researched manner. Read more