Tag Archives: story

3 Tips On How To Enrich Your Audience With Your Video Content



“The value of a man should be seen in what he gives and not in what he is able to receive.”

Albert Einstein


Brands should be aware their audience view video content through a prism of personal gain. Your audiences are always thinking how video content can enrich their lives. They want to know what will they learn, how will they be entertained or what valuable takeaway does your brand video offer. Read more

Using The KISS Principal Will Make You A Better Storyteller




“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Steve Jobs


KISS principle is an acronym for Keep It Simple Stupid and was first used by the US Navy in the 1st half of the last century. KISS was a design principal that said you should not over engineer the design. Over the years the principal has stood the test of time and is now used in a variety of situations. Read more

Your Brand Vision Determines The Success Of Your Brand Video



“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

Jack Welch


A brand vision is the driving force behind every successful video. The success of your video depends on how well your production team understands and relates to your vision for the video. Read more

Why Your Brand Stories Matter To Your Customer



“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Seth Godin


Your brand stories are what make your brand stand out from the competition. It is the stories that you tell that inform your customer about your brand. Read more

How To Improve Your Digital Storytelling



“Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.”

Robert McKee

The stories that you tell about your brand define you in your audience’s eyes. Digital story telling is all about making sure you share what defines your brand.  Read more

What Does Your Story Reveal About Your Personality?


Yourb Story Personality


“We should take care not to make the intellect our god; it has, of course, powerful muscles, but no personality.”

Albert Einstein


What separates us from each other is our personality. It is what makes us unique and interesting. The stories we tell about ourselves reveal our individuality to others. Read more