“The value of a man should be seen in what he gives and not in what he is able to receive.”
Albert Einstein
Brands should be aware their audience view video content through a prism of personal gain. Your audiences are always thinking how video content can enrich their lives. They want to know what will they learn, how will they be entertained or what valuable takeaway does your brand video offer. Read more
“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Steve Jobs
KISS principle is an acronym for Keep It Simple Stupid and was first used by the US Navy in the 1st half of the last century. KISS was a design principal that said you should not over engineer the design. Over the years the principal has stood the test of time and is now used in a variety of situations. Read more
“This world is but a canvas to our imagination.”
Henry David Thoreau
Today we have unparalleled access to an almost infinite amount of information. Never in the history of the world has information been so freely available. This makes the competition for audiences online very difficult. Read more
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
Jack Welch
A brand vision is the driving force behind every successful video. The success of your video depends on how well your production team understands and relates to your vision for the video. Read more
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
Seth Godin
Your brand stories are what make your brand stand out from the competition. It is the stories that you tell that inform your customer about your brand. Read more
“We are what we repeatedly do. Excellence then, is not an act, but a habit.”
Aristotle
Your corporate culture is what influences your future ability to hire the type of employees you will need in the future, especially in areas where there is strong competition to recruit the best candidates. Read more
“Those who tell the stories rule the world.”
Hopi American Indian proverb
The key to a successful video is having something worthwhile to say and knowing how to say it. This is why the art of video storytelling is so important. Read more
“Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.”
Robert McKee
The stories that you tell about your brand define you in your audience’s eyes. Digital story telling is all about making sure you share what defines your brand. Read more
“We should take care not to make the intellect our god; it has, of course, powerful muscles, but no personality.”
Albert Einstein
What separates us from each other is our personality. It is what makes us unique and interesting. The stories we tell about ourselves reveal our individuality to others. Read more
“Learning never exhausts the mind.”
Leonardo da Vinci
Keeping an audience watching your video is an art in itself. You need to understand your audience and be aware of your own story and why your audience might want to hear it. Read more