Everyday we hear all sorts of stories. Most of these stories barely register with us and we move on with our daily lives. The stories we do remember have a clear message that resonates with us. Read more
Tag Archives: storytelling
Why Creating New Memories Is At The Core Of Storytelling
We hear of thousands of stories during our lifetime and yet only a handful has meaningful impact. I often ask myself the question why? The answer I always come back with is that these these stories made me feel something important. Read more
What The Ancient Wisdom Of Philosophers Can Teach Us About Storytelling
Most of what I write will include a quote of some type. I am a great believer in not “reinventing the wheel” and if somebody already has stated a concept in an easy to understand way then I will include it as a quoted source. This regularly leads me to quote the ancient wisdom of deceased philosophers because I believe they still have relevance for brand storytelling today. Read more
Why Improving Your Listening Skills Makes You A Better Speaker
The better your listening skills the better you will be at public speaking. It is no secret that the best speakers spend time listening to great speakers making great speeches. Read more
How To Paint A Picture For Your Audience When Giving Your Next Speech
The best speeches I have ever heard have had one thing in common, the speaker shows us a different way of thinking about a common problem. They do this by taking us on an emotional journey where they paint a picture we can easily relate to. Read more
How To Tell An Authentic Brand Story
I always find an authentic brand story resonates with your audience. Your audience can easily spot a fake brand story, it does not feel real. There is something about the story that your audience cannot relate to. Read more
5 Lessons About Video Presentations That I Have Learnt From Completing A Toastmasters Manual
I thought I knew a lot about giving video presentations. That was until I suddenly found myself at the wrong side of the camera when completing a Toastmasters Advanced Manual Project on video communication. You see I was used to producing videos not starring in them, however for this project I had to complete 5 video assignments ranging from hosting a talk show to producing and starring in a press conference and 3 other assorted video assignments. Read more
My Favourite Video Tips For Creating Brand Videos Of Substance
With so many social media platforms and video hosting sites available there is an absolute glut of mediocre brand videos. I often wonder do brands just have some bland template they follow when creating videos. Most of these videos have little impact on the audience they are trying to impress. That is why I have decided to list my favourite video tips. Read more
What The 2019 Seasonal Videos Can Teach Us About Storytelling
Every year I write a blog about the current crop of seasonal adverts. It is one of my most favorite blogs because I get to watch some fun and creative brand videos. The 2019 seasonal videos are no exception. The production values seem to improve every year. This year there is a lot of quality animation. Read more
7 Tips on How To Start A Speech That Gets Your Audience’s Attention
The Need To Start A Speech Well
When we have to make a speech we want to make a good one. We all want to make a speech that matters, a speech that will influence, educate and entertain our audience. However many of us never achieve this because we fail to start a speech well. Read more