Why Give A Funny Speech?
Humor can be a very subjective thing and this makes delivering a funny speech difficult. The reason you might want to try using humor is because it is a great way to deliver your message. Read more
Tag Archives: storytelling
5 Tips On How To Be A Consistent Storyteller With Your Brand Story
What Is A Consistent Storyteller?
A consistent storyteller tells a story that accurately reflects a brands core values and purpose. Every time you hear a story from that brand you instantly recognize which brand is telling you that story and more importantly you engage with it. Read more
How To Use Your Brand Vision To Tell An Inspirational Brand Story
Inspirational Brand Storytelling
An inspirational brand story will always get and keep the attention of your audience. The reason inspirational storytelling is so effective is because it often forms an emotional connection with your audience. As a brand you may often find it difficult to to get inspiration for these kind of brand stories. I have found using your brand vision as a story source often provides inspirational stories. Read more
10 Video Marketing Tips On How To Succeed With Your Brand Video
Why you need video marketing?
Video marketing is about using video to market your product or service. It is not enough to generate video content it needs to be part of a video strategy that helps you achieve your goals. Read more
5 Creative Ideas For Your Next Brand Video
Why Creative Ideas Can Be Hard To Come By?
“If there is no struggle, there is no progress.”
Frederick Douglass
Creative ideas are, by their very nature elusive, if creativity was easy everyone would be doing it. This is not the case so you need to put effort into getting new ideas for your videos, but as Frederick Douglas said without struggle there is no progress. The conventional wisdom is that creativity can be taught and it is skill just like any other. This however takes time and effort and you might need results faster than that. Read more
Why Problem Solving Is At The Heart Of Brand Storytelling
Problem Solving And Storytelling
“A moment’s insight is sometimes worth a life’s experience.”
Oliver Wendell Holmes Senior
The best brands tell stories that solve peoples’ problems. Problem solving is the main reason why people ask questions. They have a problem and need help in solving it. Read more
5 Reasons To Tell Your Personal Story And Make A Difference In Your World
Why Should You Tell Your Personal Story?
“If you wish to be a writer, write.”
Epictetus
There are many reasons to tell our story and even more reasons we don’t want to tell It. Probably if we are honest with ourselves we know if we tell our personal story we will be judged. However we are going to be judged in the absence of our version anyway. This leads to my first reason for telling your individual story Read more
Unique Video Content Will Help Create More Brand Impact
“Insanity: doing the same thing over and over again and expecting different results.”
Unknown
In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more
Why Your Brand Story Should Start With A Purpose
“The secret of success is constancy to purpose.”
Benjamin Disraeli
Every brand is sharing its story online. It is very hard to find unique brand stories worth your while. The most unique brand story always starts with a worthwhile purpose. Read more
5 Tips On How To Use Humor In Brand Storytelling
“The secret to humor is surprise.”
Aristotle
Using humor in your storytelling has the ability to make your story memorable. However being funny is definitely an art when telling your story. There are many pitfalls and as a brand storyteller you need to be careful you bring your audience on a journey they are comfortable with. Read more