“A lie can travel half way around the world while the truth is putting on its shoes.”
Charles Spurgeon
The art of telling a trustworthy brand story often eludes the brand storyteller. Telling a trustworthy brand story matters because your audience needs to trust your story before they will act on it. Read more
“No man is rich enough to buy back his past.”
Oscar Wilde
As Oscar Wilde once said nobody can buy back his or her past. The past is only a distant memory however brand storytellers can evoke a sense of the past by using nostalgia in their storytelling. Read more
“I am no bird; and no net ensnares me; I am a free human being with an independent will. “
Charlotte Bronte
Brands are driven by profit and the need to make a decent return on their investment. People are way more complex than that and a brand needs to think of their audience’s human side when telling stories. Read more
“Every new beginning comes from some other beginning’s end.”
Seneca
Video story telling requires that you hook your audience’s attention at the start and deliver on your initial promise. This does lead to one question, Read more
“Many a small thing has been made large by the right kind of advertising.”
Mark Twain
A personal brand helps you shine in a world where there is so much competition for attention. Nothing helps build a personal brand better than a strong personal story. Read more
“Live as if you were to die tomorrow. Learn as if you were to live forever.”
Mahatma Gandhi
Christmas videos can provide us with some of the best brand content we are likely to see in any given year. At the heart of the most successful Christmas videos is great storytelling. Read more
“A lie can travel half way around the world while the truth is putting on its shoes.”
Charles Spurgeon
The world has a problem trusting. Fake news and normally trustworthy institutions are letting people down globally. Even the former tech stars have betrayed our trust and failed to protect our data. This has led to a dilemma for people, who should we trust? who will cover our back? Read more
“No problem can withstand the assault of sustained thinking. “
Voltaire
Video projects often start with an idea, and thereafter the marketing team are “chasing their tails” trying to make the video fit into their marketing strategy. It is an understandable approach because the idea is often triggered by something a team member sees or reads and thinks that will work for their brand. However the more effective way to create a video is to start by understanding your audience. Read more
“Happiness lies in the joy of achievement and the thrill of creative effort.”
Franklin D. Roosevelt
Catching the attention of your audience with your latest brand video can be difficult. Social media platforms are littered with unsuccessful brand videos. The key to creating an engaging video is to make it relevant to your audience. Read more
“Quality is not an act, it is a habit.”
Aristotle
Quality storytelling is what sets the best brand storytellers apart from their peers. To elevate your brand storytelling you need that extra bit of magic. One way of to achieve this is to create micro memories in your storytelling. Read more