“The technology keeps moving forward, which makes it easier for the artists to tell their stories and paint the pictures they want.”
If you want to generate change in the world you need to paint a picture of a better world. Stories are how we introduce ideas into the world. Read more
“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.”
Roger C. Schank
The first rule of storytelling is that we need to keep it simple. Watch a child’s eyes glaze over when we start trying to complicate a bedtime tale. The same applies to your brand story, if it is to complicated your audience will stop listening or watching. Read more
The Internet is allowing us to get back to what’s really more natural, which is that storytelling is a shared thing. It’s our natural way to be communal.
Brands need to captivate their potential audiences. One way to capture your audience online is by telling your brand story. You need to understand what makes your “audience tick” and how they will relate to your particular brand story. Read more
We’re all made of stories. When they finally put us underground, the stories are what will go on.
Charles de Lint
In a world where we sometimes struggle to standout, telling our unique story is a way to engage our audience. What lies behind your brand story is your unique reason why you exist. Read more