Tag Archives: trust

What I Have Learned About Successful Leadership In a Changing World


Successful Leadership


Successful leadership is the cornerstone of a successful organization. The best leaders are those that inspire team members to be a better “version of their selves”

Leadership is never about being at the top it is about being the enabler. It is about letting your team develop so they can make a positive contribution to your organization and develop their personal skills. Read more

5 Tips On How To Build Customer Trust With Your Brand Storytelling



Why Customer Trust Is So Important?



Customer trust is the basis for any positive customer engagement. If your customer does not trust you they will not be your customers for long. This should not come as any great surprise to any brand as one of the most common fundamentals of business is that we buy from people we trust and like. Read more

Why Trust Matters When Telling Your Brand Story


“A lie can travel half way around the world while the truth is putting on its shoes.”

Charles Spurgeon



The world has a problem trusting. Fake news and normally trustworthy institutions are letting people down globally. Even the former tech stars have betrayed our trust and failed to protect our data. This has led to a dilemma for people, who should we trust? who will cover our back? Read more

7 Quotes That Will Inspire Your Storytelling


“Believe you can and you’re halfway there.”

Theodore Roosevelt


Everywhere around us is material that will make us better storytellers, whether we want to tell our story in a speech, publish it online or use it in our video. I often find quotes are a great source of inspiration when telling a story.

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Why Trust Is Fundamental In A Digital Era

Why Trust Is Fundamental In A Digital Era


Whoever is careless with the truth in small matters cannot be trusted with important matters.

Albert Einstein

If you want to achieve your goals online you need your audience to trust you. You can tick every other box online, however if your audience does not trust you will not succeed. Read more