Videos are a great way to market your brand. They have the impact of a visual medium that instantly gets an audiences attention. They do however need to be relevant. The key to relevance is to provide audience value. Read more
Tag Archives: video audience
10 Video Ideas For Your Next Brand Video
Great video ideas for brand videos are easy to come about. The key is to make sure they consist of strong storytelling that resonates with your audience. Read more
What 2020 Brand Videos Can Teach Us About Video Content
There are a lot of great brand videos available online. I have decided to put together a list of a few 2020 brand videos that I have found interesting. This list is purely subjective and I am sure if you do a list it would be completely different. It is not meant to be the best of 2020 only a list representative list of what is available at the moment. Read more
Why You Should Know The Purpose Behind Every Brand Video
The best brand videos know their purpose. They are created for a specific reason with an intended audience in mind. They know how they are going to achieve their desired result. Read more
Why Creating Customer Value Matters In Video Marketing
The best brand videos give rather than take. They make it worth the the viewer’s time spent in watching them by creating customer value. Read more
7 Mistakes To Avoid When Planning Your Next Video Project
Planning a video project can be a daunting experience, especially if it is new to you. This is why I have completed a list of about common avoidable mistakes that people make when creating video plans. Read more
How To Create Customer Value With Your Brand Videos
Why Creating Customer Value Matters?
I would love to say we live in a completely altruistic world where we exist only to help others. This of course is not the case and we live in a world where people continually ask” what’s in it for me?” Read more
My Favourite Video Tips For Creating Brand Videos Of Substance
With so many social media platforms and video hosting sites available there is an absolute glut of mediocre brand videos. I often wonder do brands just have some bland template they follow when creating videos. Most of these videos have little impact on the audience they are trying to impress. That is why I have decided to list my favourite video tips. Read more
Use Video As Part Of Your Personal Branding Strategy
“The best preparation for good work tomorrow is to do good work today. “
Elbert Hubbard
The world around us will form a view about us whether we like it or not. This means we are left with one choice, do we try to influence that view or not? If we want the world to see us in a particular way then we need to develop a personal branding strategy. Read more
10 Video Marketing Tips On How To Succeed With Your Brand Video
Why you need video marketing?
Video marketing is about using video to market your product or service. It is not enough to generate video content it needs to be part of a video strategy that helps you achieve your goals. Read more