Planning a video project can be a daunting experience, especially if it is new to you. This is why I have completed a list of about common avoidable mistakes that people make when creating video plans. Read more
Tag Archives: Video Audiences
What Are Your Audience Feeling When Watching Your Brand Videos?
The main question to ask yourself about your next video project is what will your audience be feeling when watching your video. This matters because we are emotional beings. We make choices based on how we feel at a particular moment in time. When watching a brand video we are continuously reacting to it on an emotional basis. Read more
My Top 7 2019 Brand Videos And What I Learned From Them
As the year ends I have reviewed the 2019 brand videos that I have enjoyed and learned from. I know any list of this nature is completely subjective and you probably have your own top 2019 brand videos. Read more
5 Lessons About Video Presentations That I Have Learnt From Completing A Toastmasters Manual
I thought I knew a lot about giving video presentations. That was until I suddenly found myself at the wrong side of the camera when completing a Toastmasters Advanced Manual Project on video communication. You see I was used to producing videos not starring in them, however for this project I had to complete 5 video assignments ranging from hosting a talk show to producing and starring in a press conference and 3 other assorted video assignments. Read more
My Favourite Video Tips For Creating Brand Videos Of Substance
With so many social media platforms and video hosting sites available there is an absolute glut of mediocre brand videos. I often wonder do brands just have some bland template they follow when creating videos. Most of these videos have little impact on the audience they are trying to impress. That is why I have decided to list my favourite video tips. Read more
What The 2019 Seasonal Videos Can Teach Us About Storytelling
Every year I write a blog about the current crop of seasonal adverts. It is one of my most favorite blogs because I get to watch some fun and creative brand videos. The 2019 seasonal videos are no exception. The production values seem to improve every year. This year there is a lot of quality animation. Read more
5 Creative Ideas For Your Next Brand Video
Why Creative Ideas Can Be Hard To Come By?
“If there is no struggle, there is no progress.”
Frederick Douglass
Creative ideas are, by their very nature elusive, if creativity was easy everyone would be doing it. This is not the case so you need to put effort into getting new ideas for your videos, but as Frederick Douglas said without struggle there is no progress. The conventional wisdom is that creativity can be taught and it is skill just like any other. This however takes time and effort and you might need results faster than that. Read more
7 Common Video Mistakes And How To Avoid Them
Why You Need To Avoid Video Mistakes?
It might seem obvious but the cost of making video mistakes has big impact on your video marketing. You spend a lot of time and resources getting an audience for your video and then you send them away dissatisfied. The next time it will be twice as difficult to get an audience for your video. Read more
What We Can Learn From Brands About Achieving Video Content Success
“Live as if you were to die tomorrow. Learn as if you were to live forever.”
Mahatma Gandhi
As I have written many times there is no master blueprint that will guarantee that will ensure video content success. There are however a number of things you can do to ensure your video content has a better chance of succeeding. Read more
7 Tips For Creating Better Short-Form Video Content
“You can’t depend on your eyes when your imagination is out of focus.”
Mark Twain
Initially short-form video content was defined as any video that was less than 10 minutes long. In today’s market short-form video is probably categorized as less than Read more