Tag Archives: video content

What Are Your Audience Feeling When Watching Your Brand Videos?

audience feeling

 

The main question to ask yourself about your next video project is what will your audience be feeling when watching your video. This matters because we are emotional beings. We make choices based on how we feel at a particular moment in time. When watching a brand video we are continuously reacting to it on an emotional basis. Read more

How To Create Customer Value With Your Brand Videos

 

customer value

 

Why Creating Customer Value Matters?

I would love to say we live in a completely altruistic world where we exist only to help others. This of course is not the case and we live in a world where people continually ask” what’s in it for me?” Read more

Short Form Video Content For A Distracted Generation

Short Form Video Content

 

Why Short Form Video Content?

 

Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more

My Top 7 2019 Brand Videos And What I Learned From Them

2019 Brand Videos

 

As the year ends I have reviewed the 2019 brand videos that I have enjoyed and learned from. I know any list of this nature is completely subjective and you probably have your own top 2019 brand videos. Read more

The Value Of A Behind The Scenes Video And 5 Tips On Improving Your Video Content

 

 

A behind the scenes video is a great way for a brand to show its human side. Showing the human side of your brand helps your audience to relate to your brand. A behind the scenes video also gives you an opportunity to show how your team takes on challenges, and showcase successes and learning opportunities. Read more

My Favourite Video Tips For Creating Brand Videos Of Substance

Video Tips

 

With so many social media platforms and video hosting sites available there is an absolute glut of mediocre brand videos. I often wonder do brands just have some bland template they follow when creating videos. Most of these videos have little impact on the audience they are trying to impress. That is why I have decided to list my favourite video tips. Read more

What The 2019 Seasonal Videos Can Teach Us About Storytelling

2019 Seasonal Videos

 

Every year I write a blog about the current crop of seasonal adverts. It is one of my most favorite blogs because I get to watch some fun and creative brand videos. The 2019 seasonal videos are no exception. The production values seem to improve every year. This year there is a lot of quality animation. Read more

Use Video As Part Of Your Personal Branding Strategy

 Personal Branding Strategy

 

“The best preparation for good work tomorrow is to do good work today. “

Elbert Hubbard

 

The world around us will form a view about us whether we like it or not. This means we are left with one choice, do we try to influence that view or not? If we want the world to see us in a particular way then we need to develop a personal branding strategy. Read more

10 Video Marketing Tips On How To Succeed With Your Brand Video

 

Why you need video marketing?

Video marketing is about using video to market your product or service. It is not enough to generate video content it needs to be part of a video strategy that helps you achieve your goals. Read more