The best brand videos give rather than take. They make it worth the the viewer’s time spent in watching them by creating customer value. Read more
Tag Archives: video marketing
How To Create Customer Value With Your Brand Videos
Why Creating Customer Value Matters?
I would love to say we live in a completely altruistic world where we exist only to help others. This of course is not the case and we live in a world where people continually ask” what’s in it for me?” Read more
Short Form Video Content For A Distracted Generation
Why Short Form Video Content?
Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more
The Value Of A Behind The Scenes Video And 5 Tips On Improving Your Video Content
A behind the scenes video is a great way for a brand to show its human side. Showing the human side of your brand helps your audience to relate to your brand. A behind the scenes video also gives you an opportunity to show how your team takes on challenges, and showcase successes and learning opportunities. Read more
Use Video As Part Of Your Personal Branding Strategy
“The best preparation for good work tomorrow is to do good work today. “
Elbert Hubbard
The world around us will form a view about us whether we like it or not. This means we are left with one choice, do we try to influence that view or not? If we want the world to see us in a particular way then we need to develop a personal branding strategy. Read more
10 Video Marketing Tips On How To Succeed With Your Brand Video
Why you need video marketing?
Video marketing is about using video to market your product or service. It is not enough to generate video content it needs to be part of a video strategy that helps you achieve your goals. Read more
5 Creative Ideas For Your Next Brand Video
Why Creative Ideas Can Be Hard To Come By?
“If there is no struggle, there is no progress.”
Frederick Douglass
Creative ideas are, by their very nature elusive, if creativity was easy everyone would be doing it. This is not the case so you need to put effort into getting new ideas for your videos, but as Frederick Douglas said without struggle there is no progress. The conventional wisdom is that creativity can be taught and it is skill just like any other. This however takes time and effort and you might need results faster than that. Read more
7 Common Video Mistakes And How To Avoid Them
Why You Need To Avoid Video Mistakes?
It might seem obvious but the cost of making video mistakes has big impact on your video marketing. You spend a lot of time and resources getting an audience for your video and then you send them away dissatisfied. The next time it will be twice as difficult to get an audience for your video. Read more
7 Tips For Using Video To Build An Audience Connection
Why Build An Audience Connection?
“It is impossible to begin to learn that which one thinks one already knows”
Epictetus
The best brand video content builds connections, connections that both the brand and audience value. The brand that creates an audience connection is building for the brand future. These connections will mean your audience will interact with your brand and hopefully share your video content because they value it. Read more
Unique Video Content Will Help Create More Brand Impact
“Insanity: doing the same thing over and over again and expecting different results.”
Unknown
In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more