Make Your Audience Your Main Focus
“The true art of memory is the art of attention.”
Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more →
“Vision is the art of seeing what is invisible to others.”
Most brands dive into their video projects and then wonder why they can become so expensive, take longer than expected and ultimately under perform. The answer is usually because they had no project vision for their video project. Read more →
“Success is not final, failure is not fatal: it is the courage to continue that counts.”
Video marketing is becoming more and more important to brands that want to succeed in sharing their brand message. Is not a matter of whether a brand creates video content but how well it does it? Read more →
“Create videos with a distinct purpose. Anticipate your ideal consumer’s needs and create content to address those needs.”
People rarely aspire to having a difficult life and they are no different in their pursuit of knowledge. People want to learn new things in as easy a way as possible. This is why people like video content. Read more →
“When you do the common things in life in an uncommon way, you will command the attention of the world.”
George Washington Carver
You can create the best brand video in the world but if nobody sees it, then you gain no marketing advantage. Typically your audience decides in less then 10 seconds if they want to watch your video. Read more →
“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”
Video content needs to do something special to be ahead of the pack, it needs to inspire change. Otherwise it is going to be drowned in the ever-increasing sea of average video content. Read more →
“If a piece of your content is successful, don’t do more like it. Do more with it.”
There is a fine line between video content that entertains and educates, and video content which is just meaningless entertainment. Video marketing is all about the former, as a brand needs to do more than just entertain. Read more →
Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing.
Video marketing has become one of the best ways to share your brand story. The proliferation of social media video platforms combined with multiple device options and easily available bandwidth has made it a basic marketing requirement. Read more →
What does your ideal audience need to experience, be aware of or believe, in order to want or need your product?
We are bombarded on a daily basis by all types of video content. To create a successful video marketing strategy you need to be doing something unique to make your video content appeal to your audience?
One of the ways of ensuring a successful video marketing strategy is by putting your audience at the centre of the process. Read more →
We should look to the mind, and not to the outward appearance.
Video content is everywhere and chances are we will be asked to appear in some video over the coming year. Our initial reaction is often an absolute “No” especially if we are not used to making a video appearance. Read more →