Tag Archives: video production

How To Create Customer Value With Your Brand Videos

 

customer value

 

Why Creating Customer Value Matters?

I would love to say we live in a completely altruistic world where we exist only to help others. This of course is not the case and we live in a world where people continually ask” what’s in it for me?” Read more

Short Form Video Content For A Distracted Generation

Short Form Video Content

 

Why Short Form Video Content?

 

Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more

My Top 7 2019 Brand Videos And What I Learned From Them

2019 Brand Videos

 

As the year ends I have reviewed the 2019 brand videos that I have enjoyed and learned from. I know any list of this nature is completely subjective and you probably have your own top 2019 brand videos. Read more

The Value Of A Behind The Scenes Video And 5 Tips On Improving Your Video Content

 

 

A behind the scenes video is a great way for a brand to show its human side. Showing the human side of your brand helps your audience to relate to your brand. A behind the scenes video also gives you an opportunity to show how your team takes on challenges, and showcase successes and learning opportunities. Read more

What The 2019 Seasonal Videos Can Teach Us About Storytelling

2019 Seasonal Videos

 

Every year I write a blog about the current crop of seasonal adverts. It is one of my most favorite blogs because I get to watch some fun and creative brand videos. The 2019 seasonal videos are no exception. The production values seem to improve every year. This year there is a lot of quality animation. Read more

10 Video Marketing Tips On How To Succeed With Your Brand Video

 

Why you need video marketing?

Video marketing is about using video to market your product or service. It is not enough to generate video content it needs to be part of a video strategy that helps you achieve your goals. Read more

7 Tips For Using Video To Build An Audience Connection

 

Why Build An Audience Connection?

 

“It is impossible to begin to learn that which one thinks one already knows”

Epictetus

 

The best brand video content builds connections, connections that both the brand and audience value. The brand that creates an audience connection is building for the brand future. These connections will mean your audience will interact with your brand and hopefully share your video content because they value it. Read more

How To Plan Your Next Video Project In 5 Simple Steps

Video Project Plan

 

Start With Your Plan

 

“He, who every morning plans the transactions of the day, and follows that plan, carries a thread that will guide him through a labyrinth of the most busy life.”

Victor Hugo

 

Video projects often fail because they are typically regarded as creative endeavours and are not subject to normal constraints. Every video project needs to be treated as a business opportunity and subjected to the same planning as every other business opportunity. To succeed with your video project you need to create a robust plan that will deliver the required outcome. Read more

The Main Focus Of Your Brand Video Should Be Your Audience

Main Focus

Make Your Audience Your Main Focus

 

“The true art of memory is the art of attention.”

Samuel Johnson

 

Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more

Why You Should Know Your Project Vision Before You Start Your Video Project

 

 

“Vision is the art of seeing what is invisible to others.”

Jonathan Swift

 

Most brands dive into their video projects and then wonder why they can become so expensive, take longer than expected and ultimately under perform. The answer is usually because they had no project vision for their video project. Read more