I always think that a video, when done well can be a master class in visual storytelling. The key to successful execution always starts with a well thought out plan. Read more
Tag Archives: video production
7 Mistakes To Avoid When Planning Your Next Video Project
Planning a video project can be a daunting experience, especially if it is new to you. This is why I have completed a list of about common avoidable mistakes that people make when creating video plans. Read more
How To Create Customer Value With Your Brand Videos
Why Creating Customer Value Matters?
I would love to say we live in a completely altruistic world where we exist only to help others. This of course is not the case and we live in a world where people continually ask” what’s in it for me?” Read more
Short Form Video Content For A Distracted Generation
Why Short Form Video Content?
Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more
My Top 7 2019 Brand Videos And What I Learned From Them
As the year ends I have reviewed the 2019 brand videos that I have enjoyed and learned from. I know any list of this nature is completely subjective and you probably have your own top 2019 brand videos. Read more
The Value Of A Behind The Scenes Video And 5 Tips On Improving Your Video Content
A behind the scenes video is a great way for a brand to show its human side. Showing the human side of your brand helps your audience to relate to your brand. A behind the scenes video also gives you an opportunity to show how your team takes on challenges, and showcase successes and learning opportunities. Read more
What The 2019 Seasonal Videos Can Teach Us About Storytelling
Every year I write a blog about the current crop of seasonal adverts. It is one of my most favorite blogs because I get to watch some fun and creative brand videos. The 2019 seasonal videos are no exception. The production values seem to improve every year. This year there is a lot of quality animation. Read more
10 Video Marketing Tips On How To Succeed With Your Brand Video
Why you need video marketing?
Video marketing is about using video to market your product or service. It is not enough to generate video content it needs to be part of a video strategy that helps you achieve your goals. Read more
7 Tips For Using Video To Build An Audience Connection
Why Build An Audience Connection?
“It is impossible to begin to learn that which one thinks one already knows”
Epictetus
The best brand video content builds connections, connections that both the brand and audience value. The brand that creates an audience connection is building for the brand future. These connections will mean your audience will interact with your brand and hopefully share your video content because they value it. Read more
How To Plan Your Next Video Project In 5 Simple Steps
Start With Your Plan
“He, who every morning plans the transactions of the day, and follows that plan, carries a thread that will guide him through a labyrinth of the most busy life.”
Victor Hugo
Video projects often fail because they are typically regarded as creative endeavours and are not subject to normal constraints. Every video project needs to be treated as a business opportunity and subjected to the same planning as every other business opportunity. To succeed with your video project you need to create a robust plan that will deliver the required outcome. Read more