Tag Archives: video production

The Main Focus Of Your Brand Video Should Be Your Audience

Main Focus

Make Your Audience Your Main Focus


“The true art of memory is the art of attention.”

Samuel Johnson


Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more

Why You Should Know Your Project Vision Before You Start Your Video Project



“Vision is the art of seeing what is invisible to others.”

Jonathan Swift


Most brands dive into their video projects and then wonder why they can become so expensive, take longer than expected and ultimately under perform. The answer is usually because they had no project vision for their video project. Read more

3 Tips For Creating Mobile Video Content


“What it lies in our power to do, it lies in our power not to do.”



The popularity of mobile video content provides video producers with some unique challenges. More and more video is being watched on mobile devices with smaller screens than were traditionally used. Read more

How To Create Compelling Video Content



“When you can do the common things of life in an uncommon way, you will command the attention of the world. “

George Washington Carver



The reason you need to create compelling video is to stand out from your competition. With so much average video content available there is a opportunity for marketing departments that can deliver their message in an imaginative manner. Read more

What Video Type should I Pick For My Video Production?

Video Type


Storytelling is the most powerful way to put ideas into the world today.

Robert McKee



Videos are one of the most effective ways of engaging your audience. Remember using visual imagery will always enhance your storytelling. When asking yourself what video type should I use in my video production always remember the story you are trying to tell. Read more