“The true art of memory is the art of attention.”
Samuel Johnson
Getting the attention of your video audience requires that your audience is the the main focus of your video. Churning out video content similar to your competition is not going to get your audiences attention and it is definitely not going to inspire them to action. Read more
“Vision is the art of seeing what is invisible to others.”
Jonathan Swift
Most brands dive into their video projects and then wonder why they can become so expensive, take longer than expected and ultimately under perform. The answer is usually because they had no project vision for their video project. Read more
“What it lies in our power to do, it lies in our power not to do.”
Aristotle
The popularity of mobile video content provides video producers with some unique challenges. More and more video is being watched on mobile devices with smaller screens than were traditionally used. Read more
“When you can do the common things of life in an uncommon way, you will command the attention of the world. “
George Washington Carver
The reason you need to create compelling video is to stand out from your competition. With so much average video content available there is a opportunity for marketing departments that can deliver their message in an imaginative manner. Read more
“Live as if you were to die tomorrow. Learn as if you were to live forever.”
Mahatma Gandhi
As I have written many times there is no master blueprint that will guarantee that will ensure video content success. There are however a number of things you can do to ensure your video content has a better chance of succeeding. Read more
Most of us live in a visual world and so it comes as no surprise online video content is so popular. Online video content accounts for 50% of all mobile traffic.
This figure is set to rise in the coming years because Read more
By creating and publishing remarkable content in a form that educates, informs, inspires and entertains, marketers can begin to build relationships.
Jonathon Lister
50% of all mobile traffic is now video content. There is no underestimating the importance of video content in your overall marketing strategy. It is therefore critical that your video content stands out for all the right reasons. Read more
Storytelling is the most powerful way to put ideas into the world today.
Robert McKee
Videos are one of the most effective ways of engaging your audience. Remember using visual imagery will always enhance your storytelling. When asking yourself what video type should I use in my video production always remember the story you are trying to tell. Read more