I am a great fan of planning your video project. The better your plan the more successful it tends to be. However before you can create a plan you need to understand who your video viewers are and what they want. Read more
Tag Archives: Video Project
Why You Should Know The Purpose Behind Every Brand Video
The best brand videos know their purpose. They are created for a specific reason with an intended audience in mind. They know how they are going to achieve their desired result. Read more
7 Mistakes To Avoid When Planning Your Next Video Project
Planning a video project can be a daunting experience, especially if it is new to you. This is why I have completed a list of about common avoidable mistakes that people make when creating video plans. Read more
Understanding Your Audience Is The Key To A Successful Video Strategy
“No problem can withstand the assault of sustained thinking. “
Voltaire
Video projects often start with an idea, and thereafter the marketing team are “chasing their tails” trying to make the video fit into their marketing strategy. It is an understandable approach because the idea is often triggered by something a team member sees or reads and thinks that will work for their brand. However the more effective way to create a video is to start by understanding your audience. Read more
7 Mistakes To Avoid On Your Next Video Project
“The only man who never makes a mistake is the man who never does anything.”
Theodore Roosevelt
Most of the time I give tips on how to improve your visual storytelling. Today I am going to point out 7 problems that I often come across with a video project. Problems often occur because a brand does not apply their usual marketing process to their video production. Read more
How To Plan A Successful Video Project
“Plans are nothing; planning is everything.”
Dwight D. Eisenhower
There will be more column inches written about the importance of video marketing than any other aspect of marketing this year. Video marketing is becoming ubiquitous because it is easily the fastest growing way of sharing content online. Read more