Tag Archives: video storytelling

How To Create Customer Value With Your Brand Videos

 

customer value

 

Why Creating Customer Value Matters?

I would love to say we live in a completely altruistic world where we exist only to help others. This of course is not the case and we live in a world where people continually ask” what’s in it for me?” Read more

My Top 7 2019 Brand Videos And What I Learned From Them

2019 Brand Videos

 

As the year ends I have reviewed the 2019 brand videos that I have enjoyed and learned from. I know any list of this nature is completely subjective and you probably have your own top 2019 brand videos. Read more

5 Lessons About Video Presentations That I Have Learnt From Completing A Toastmasters Manual

 

Video Presentations

 

I thought I knew a lot about giving video presentations. That was until I suddenly found myself at the wrong side of the camera when completing a Toastmasters Advanced Manual Project on video communication. You see I was used to producing videos not starring in them, however for this project I had to complete 5 video assignments ranging from hosting a talk show to producing and starring in a press conference and 3 other assorted video assignments. Read more

7 Tips For Using Video To Build An Audience Connection

 

Why Build An Audience Connection?

 

“It is impossible to begin to learn that which one thinks one already knows”

Epictetus

 

The best brand video content builds connections, connections that both the brand and audience value. The brand that creates an audience connection is building for the brand future. These connections will mean your audience will interact with your brand and hopefully share your video content because they value it. Read more

Unique Video Content Will Help Create More Brand Impact

 

“Insanity: doing the same thing over and over again and expecting different results.”

Unknown

 

In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more

7 Tips For Nailing Your Next Video Appearance

 

 

 

“We convince by our presence.”

Walt Whitman

We can make a big impact on our audience when they believe what we say. An invitation to appear in a video is a chance to talk to a new audience and should not be dismissed lightly. Many people can be terrified about the idea of a video appearance. Read more

Top 10 Tips For Creating A Stand Out Brand Video

 

 

“Great things are done by a series of small things brought together. “

Vincent Van Gogh

 

With so much competition creating a stand out video can difficult. The trick is to approach this marketing task in a methodical and well-researched manner. Read more

10 Top Tips For Improving Your Brand Video Content

 

 

“No problem can withstand the assault of sustained thinking.”

Voltaire

 

Brand video content is all about demonstrating how we can solve people’s problems. As a brand or a personal storyteller we are showing our audience how we solved a problem they may have. Read more

Using The KISS Principal Will Make You A Better Storyteller

 

 

 

“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Steve Jobs

 

KISS principle is an acronym for Keep It Simple Stupid and was first used by the US Navy in the 1st half of the last century. KISS was a design principal that said you should not over engineer the design. Over the years the principal has stood the test of time and is now used in a variety of situations. Read more