I am a great fan of planning your video project. The better your plan the more successful it tends to be. However before you can create a plan you need to understand who your video viewers are and what they want. Read more
“Wise men speak because they have something to say; Fools because they have to say something.”
Plato
Since the rise to prominence of the Internet the length of our attention spans has been the subject of much discussion. Nowhere is this statement truer than in the area of video. What is the attention span of the typical video viewer? Read more
“There are no rules of architecture for a castle in the clouds.”
Gilbert K. Chesterton
Getting a viewers attention in a world where there is so much choice is no mean feat. Your average video viewer has infinite choice with the vast quantity of videos being published each day. Read more
Most of us live in a visual world and so it comes as no surprise online video content is so popular. Online video content accounts for 50% of all mobile traffic.
This figure is set to rise in the coming years because Read more
Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time
Robert Weiss
By 2017 it will take you 5 million years to watch all the video content that will cross global IP networks each month according to Cisco. Video content impacts on consumer purchasing with Invodo reporting that 52% of consumers feel more confidence about purchase decisions after watching a product video. Read more