Tag Archives: video

How To Create A Focused Message For Your Brand Video

 Focused Message

 

Why do you need to create a focused message for your brand video?

 

“It is during our darkest moments that we must focus to see the light.”

Aristotle

The answer is related to purpose and outcome. If you do not know the purpose of your video how can you create your desired outcome for your marketing investment? The best brand videos have a focused message that leaves their audience in no doubt as to why it is worth watching their video. Read more

What Type Of Customer Video Content Do We Need In A Crisis?

customer video content

 

 

Countries are dealing with Covid 19 and the world is holding its’ collective breathe to see what happens next. The reality is that we don’t know what the new normal will be. The present crisis is a time for brands that create video content to stop and think for a moment. Ask yourself what kind of customer video content do I need to create next? Read more

7 Mistakes To Avoid When Planning Your Next Video Project

 

 

 

Planning a video project can be a daunting experience, especially if it is new to you. This is why I have completed a list of about common avoidable mistakes that people make when creating video plans. Read more

Short Form Video Content For A Distracted Generation

Short Form Video Content

 

Why Short Form Video Content?

 

Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more

My Top 7 2019 Brand Videos And What I Learned From Them

2019 Brand Videos

 

As the year ends I have reviewed the 2019 brand videos that I have enjoyed and learned from. I know any list of this nature is completely subjective and you probably have your own top 2019 brand videos. Read more

7 Common Video Mistakes And How To Avoid Them

 

 

Why You Need To Avoid Video Mistakes?

It might seem obvious but the cost of making video mistakes has big impact on your video marketing. You spend a lot of time and resources getting an audience for your video and then you send them away dissatisfied. The next time it will be twice as difficult to get an audience for your video. Read more

Unique Video Content Will Help Create More Brand Impact

 

“Insanity: doing the same thing over and over again and expecting different results.”

Unknown

 

In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more

How To Be Effective In Your Next Video Presentation

 

 

“Thinking is the hardest work there is, which is probably the reason why so few engage in it. “

Henry Ford

 

With more and more interaction taking place online, we are being regularly asked to present material online. This could be a budget proposal to an office when we are working remotely or a vital presentation for an office in a different location. It could be a sales proposal for a contract we our trying to secure. Typically we have to give a video presentation and we have one chance to make a good impression. Read more

7 Tips For Nailing Your Next Video Appearance

 

 

 

“We convince by our presence.”

Walt Whitman

We can make a big impact on our audience when they believe what we say. An invitation to appear in a video is a chance to talk to a new audience and should not be dismissed lightly. Many people can be terrified about the idea of a video appearance. Read more