Videos are a great way to market your brand. They have the impact of a visual medium that instantly gets an audiences attention. They do however need to be relevant. The key to relevance is to provide audience value. Read more
Tag Archives: video
10 Video Ideas For Your Next Brand Video
Great video ideas for brand videos are easy to come about. The key is to make sure they consist of strong storytelling that resonates with your audience. Read more
A Good Plan Is The Key To Success With Your Next Video Project
I always think that a video, when done well can be a master class in visual storytelling. The key to successful execution always starts with a well thought out plan. Read more
How To Create A Focused Message For Your Brand Video
Why do you need to create a focused message for your brand video?
“It is during our darkest moments that we must focus to see the light.”
Aristotle
The answer is related to purpose and outcome. If you do not know the purpose of your video how can you create your desired outcome for your marketing investment? The best brand videos have a focused message that leaves their audience in no doubt as to why it is worth watching their video. Read more
What Type Of Customer Video Content Do We Need In A Crisis?
Countries are dealing with Covid 19 and the world is holding its’ collective breathe to see what happens next. The reality is that we don’t know what the new normal will be. The present crisis is a time for brands that create video content to stop and think for a moment. Ask yourself what kind of customer video content do I need to create next? Read more
7 Mistakes To Avoid When Planning Your Next Video Project
Planning a video project can be a daunting experience, especially if it is new to you. This is why I have completed a list of about common avoidable mistakes that people make when creating video plans. Read more
Short Form Video Content For A Distracted Generation
Why Short Form Video Content?
Every time I look up and go about my daily life, I see most people with their heads in a mobile device. There never was a more distracted generation in history. With a click of our fingers we move with ease from listening to music, to reading articles, watching videos or searching for the next critical distraction Read more
My Top 7 2019 Brand Videos And What I Learned From Them
As the year ends I have reviewed the 2019 brand videos that I have enjoyed and learned from. I know any list of this nature is completely subjective and you probably have your own top 2019 brand videos. Read more
7 Common Video Mistakes And How To Avoid Them
Why You Need To Avoid Video Mistakes?
It might seem obvious but the cost of making video mistakes has big impact on your video marketing. You spend a lot of time and resources getting an audience for your video and then you send them away dissatisfied. The next time it will be twice as difficult to get an audience for your video. Read more
Unique Video Content Will Help Create More Brand Impact
“Insanity: doing the same thing over and over again and expecting different results.”
Unknown
In life we have a way of doing things and we generally stick to that way. When it comes to video marketing we often use the same approach and wonder why we get the same results. The answer of course is if we want different results we need to create unique video content. Read more