“A good decision is based on knowledge and not on numbers. “
Plato
Numbers in themselves lack the ability to create an emotional connection with your audience. To connect with your audience on an emotional basis you need to craft a story they will want to hear. Read more
“What it lies in our power to do, it lies in our power not to do.”
Aristotle
The popularity of mobile video content provides video producers with some unique challenges. More and more video is being watched on mobile devices with smaller screens than were traditionally used. Read more
“Create videos with a distinct purpose. Anticipate your ideal consumer’s needs and create content to address those needs.”
Brian Rotsztein
People rarely aspire to having a difficult life and they are no different in their pursuit of knowledge. People want to learn new things in as easy a way as possible. This is why people like video content. Read more
“No matter what you do, your job is to tell your story.”
Gary Vaynerchuk
Video content is definitely the way of the future, however with so much available video content, brands struggle to create memorable video content. The questions brands should ask before creating any video content are Read more