We hear of thousands of stories during our lifetime and yet only a handful has meaningful impact. I often ask myself the question why? The answer I always come back with is that these these stories made me feel something important. They did this by creating new memories for me.
Why Creating Memories Are Important
“Memory is the treasury and guardian of all things.”
Marcus Tullius Cicero
I often give speeches in Toastmasters and I am continually amazed by what has impacted my audience. This becomes apparent when somebody refers to a speech I have given years earlier. This phenomena is not only relevant to me, I see it happen to other speakers on a regular basis. This got me thinking what is it about good storytelling that creates a lifelong impact on its audience?
The answer is our ability to create new memories for our audience. When we tell our story we paint a picture so relevant and meaningful to an audience that it creates a new memory for them.
How Do We Create New Memories With Our Stories?
“The true art of memory is the art of attention.”
As Samuel Johnson says we need to get our audiences attention. When telling our story we need to make it relevant to our audience. We need to make our audience care about our story. We need to bring them on a personal journey that challenges and rewards them for giving us their attention. The best storytellers give an unique insight into their topic. They are creative with their storytelling and make the audience feel something new.
The Power To Change Our World
“Memory… is the diary that we all carry about with us.”
Creating new memories with your stories is only the first step. Good stories not only need to be memorable they need to influence our future actions. I often hear a story and it inspires me to do something positive. Think about how your messages can impact your audience’s actions. How can you inspire your audience to more positive action? Remember it is not enough to be memorable you need to have a positive impact on your audience.